Every Monday @ 4pm PST - 7pm EST
w. your host Emerson Willis
ZOOM MEETING PASSCODE:
takeaction
ROBERT PROCTOR – FOUNDER OF UPWARD
NEXT Guest, Tonight, May 18th 2026 LIVE @ 4:00 PM PST - 7pm EST
Welcome to Living the Legacy Weekly!
Today’s guest, Robert Proctor, embodies the "psychologically unemployable serial entrepreneur" - a self-given title that captures his unconventional path to success. His story is one of remarkable resilience: a college dropout who faced bankruptcy twice and divorce twice, yet persevered to build multiple successful technology companies over three decades.
Thirty years ago, at age 28, Robert started his first online company while simultaneously selling women's shoes and running two paper routes - a testament to the hustle mentality that would define his career. He rode the dot-com wave to become a millionaire, running a publicly traded company during the boom, only to experience the bust firsthand. That experience taught him valuable lessons; he now says "never again" about taking a company public.
Through these trials, Robert found his way to a 28-year marriage and discovered that his greatest asset wasn't technology or capital - it was relationships.
Philosophy: The 100/0 Relationship Principle
Robert's greatest insight from decades of entrepreneurial ups and downs is that relationship capital is the most valuable business asset. He advocates for the "100/0 relationship principle" - giving 100% to relationships without expecting anything in return.
His philosophy: valuable returns often come from unexpected directions when you invest in relationships authentically. This isn't transactional networking; it's genuine relationship-building that creates compound returns over time.
He also practices what he preaches in personal wellness, incorporating cold plunge therapy (8-minute sessions at 45 degrees) into his routine.
Join us live as we go deep into Robert’s story, his daily practices, and exactly how anyone can apply the same principles Bob Proctor lived to overcome any obstacle and build a legacy that outlasts them.
FREE to attend. Replays will be available inside the official Living The Legacy Weekly program.
